Canon Nurtures Young Talents Through Readers Programme
SHAH ALAM, 17 December 2020 - The importance of reading is something that cannot be neglected, especially among children who are at the ripe age to explore all that their creativity offers. In line with this objective, the Canon Young Readers Programme is an effort to help children explore their own imaginations by donating books written and drawn by a very special pairing of a Malaysian author and an illustrator.
Entitled “The Currypuff War of Kampung Asam”, this latest addition was created by the Sisters Lim, talented siblings responsible for both the art and the contents of the book. The story revolves around two Pak Ciks who believed that their curry puff was the best in the village they lived in. The competition grew out of proportions as they took part in the village’s food fair. This lovingly written story, coupled with the great illustrations, is one of the many works to come from the Sisters Lim that teaches children the lesson that teamwork is important for achieving our goals.
During this time, people are encouraged to pick up a book and start reading. It is a period where Canon will work to stimulate the community on the great, age old past time that is reading, helping people find new appreciation for the written works of local authors. The current trends have also pushed people towards online interactions more than physical, this is truly the norm for the children who have been spending time exclusively online through the various electronic devices today.
Canon collaborated with the sisters to donate 200 books to children from 10 different homes and the PPR community around Selangor and Kuala Lumpur to inculcate the good habit of reading into Malaysia’s future generations. In addition to the books, Canon also donated food and supplies to these families, providing them with essentials to weather the hard times. Using the Canon imagePRESS colour printer, the books are also printed with recycled 100% post-consumer fibers which are certified by the Forest Stewardship Council.
“We at Canon Malaysia value sustainability greatly. We are also involved in printing; hence we conduct our yearly tree planting programme to offset our carbon footprint. We also give kids the opportunity to explore a passion in photography via our Kidzania activities, which have educated so many children. This time, the Young Readers programme is an activity not only to encourage the good habit of reading, but also to guide children to think about the values of the story from this book. This is also a test of our innovations, how it can be used to ultimately benefit Malaysians. Our strength in imaging and printing allows us to create so many things for so many purposes, generating endless possibilities on how our technology can be used.” said Andrew Koh, President and CEO of Canon Marketing Malaysia.
Canon believes in cultivating the values of a good reading habit in our community. The Kyosei philosophy is embedded into its balance of the community and environment with its business interests by working for the good and betterment of all.