Canon Announces Its First EOS Youth Ambassadors (EYA)

    KUALA LUMPUR, 22 OCTOBER 2018 –Canon announced its selection of the first six Canon EOS Youth Ambassadors (EYA) who completed a series of workshops and an apprenticeship under the Canon EOS Ambassadors to qualify.

    The Canon EOS Youth Ambassador (EYA) programme, which was launched in October 2017, is designed to reach out and encourage photography among a younger generation of Malaysians through a team of their peers. The programme will further develop the skills and talent of the EYAs in their aim to become professional photographers.

    “In line with our wider efforts to nurture and grow interest in photography, we are proud to select six individuals as the very first Canon EOS Youth Ambassadors who will carry the mantle to tell their stories through their lenses. These six come from very diverse backgrounds who are able to bring to life a wide selection of photography from portraiture to street photography, and from architecture to conceptual art; but most importantly, they are well equipped to inspire a new generation of photographers,” said Jeffrey Kung, Head of Consumer Imaging and Information Group.

    The six EYAs who will represent Canon at various events and workshops in campuses where they will share photography tips and knowledge are:

    • Annice Lyn, the only female accredited photographer from Malaysia accompanying the Ice-Skating Association of Malaysia to the 2018 Olympic Winter Games in Pyeong Chang, Korea where she documented national skater Julian Yee’s Olympic journey; 

    • Barathan Amuthan, a celebrity hairstylist who delves in portraiture, events and street photography;

    • Acacia Diana, an architectural graduate and a designer who travels the world to capture architecture, landscape, and lifestyle images working with renowned brands;

    • Reuben Liu Jia-Jun, an event photographer involved in full-fledged production work for several top brands locally;

    • Samuel Goh, a freelance photographer and filmmaker passionate in documenting urban culture through portraiture and street photography ;

    • and Rhiannon K, a fine art conceptual photographer who enjoys creating surreal conceptual pieces to share her stories.

    The recruitment for the second edition of the Canon EOS Youth Ambassador programme will be from 20 October 2018 to 30 November 2018 and is open to all Malaysian aged between 15 to 30 years old. Those interested are required to record and upload a 2 to 6-minute video of themselves speaking of their photography experiences and ambitions, why they should be picked for this programme and what they hope to achieve in being an EYA. Participants will need to submit their video URL link and three (3) of their best photography work via email to by 30 November 2018.

    About Canon Marketing (Malaysia) Sdn. Bhd.
    Canon is a global leader in photographic and digital imaging solutions. Canon Marketing (Malaysia) Sdn. Bhd. was established since 1987 to deliver products and services support to Malaysian users directly and through its nationwide of channel partners.
    The parent company, Canon Inc., has a global network of more than 300 companies and employs close to 200,000 people worldwide. It is dedicated to the advancement in technology and innovation and commits 9% of its total revenue each year to research aZnd development. Canon is ranked first among Japanese companies and consistently one of the top few companies to earn the most number of U.S. patents over the last 12 years. As a Fortune Global 500 company, Canon is guided by its kyosei philosophy that focuses on living and working together for the common good.

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