SHAH ALAM, 20 February 2020 - Canon today launched the brand new EOS 850D, powered with advanced technology such as Dual Pixel CMOS AF, EOS Intelligent Tracking and Recognition Auto Focus (iTR AF) for face detection and 4K video recording for crisp and smooth footage. The EOS 850D is the ideal camera for those looking to step up from smartphone photography or those looking to upgrade to a DSLR, offering great versatility of use across genres.On top of that, Canon has also launched the SELPHY SQUARE QX10, a palm-sized photo printer with unique square-formatted prints that allow memories to last a lifetime. Featuring dye-sublimation technology, users can print high-quality photos directly from their smartphones that are dirt-proof and water-resistant anytime and anywhere. Available in three trendy colours, the SELPHY SQUARE QX10 encourages users to run free with their creativity and capture those spontaneous moments for sharing while on-the-go.
“We are delighted to launch two products today - EOS 850D and SELPHY SQUARE QX10 and both have been built with customers’ needs in mind. Reaffirming Canon’s commitment to the photography industry, the EOS 850D is an affordable camera that combines many advanced features of a DSLR and packed into a compact body. It pushes creative boundaries whilst at the same time, serves as the perfect camera for those looking to shoot in their daily lives”, said Albert Mah, Head of Imaging Communication Products Division of Canon Marketing Malaysia.“At the same time, Canon’s SELPHY SQUARE QX10 was created to allow users to print and share these moments at the press of their fingertips. With this compact photo printer, we aim to create fun that never fades by allowing users to showcase their originality with creative, stylish and vibrant high-quality prints that are designed to withstand the test of time.” added Mah.
Compact in Size but Big on Features
The EOS 850D weighs approximately 515g and comes with a 24.1-megapixel APS-C size CMOS sensor and DIGIC 8 imaging processor for superior image quality. With an improved max ISO performance to 25,600 for still images and expandable to 51,200, the EOS 850D possesses exceptional low-light capability and is perfect for shooting at night and in dark places.
It also comes with an optical viewfinder that is equipped with excellent shooting performance and controls. During viewfinder shooting of up to 7 fps, users will not experience any time lag, and with all cross-type 45 point AF, a wider area can be covered to allow flexibility in composing and tracking. With EOS iTR AF, subject tracking performance will be enhanced through a face detection function, which enables users to detect faces even in environments where skin colour detection is lost against the background. It is made possible with information from the 220,000-pixel RGB+IR metering sensor.During Live View shooting, Dual Pixel CMOS AF on the EOS 850D makes it possible to achieve high-speed AF. When it is paired with a compatible lens, AF is possible in an approximately 88% horizontal by 100% vertical area, allowing more freedom in composition. With free composition, users are able to achieve fast and comfortable Live View shooting with the EOS 850D. Since the EOS 850D can specify any position from a maximum of 3,975 AF positions, it is possible to move the AF point smoothly, making it easier to pinpoint AF on the subject and focus as desired.Additionally, Eye Detection AF is also available on the EOS 850D, enabling the camera to automatically focus on the eyes of the human subject and allowing the user to focus on capturing natural expressions while ensuring a sharp focus, even when the subject is in motion.
Operation-wise, The new Quick Control Dial allows for easy setting changes and image search. Located in positions on the camera body that can be easily accessed, users can quickly change camera settings by simply turning the dials. Additionally, the new AF-ON button on the back of the EOS 850D allows the user to operate autofocus separately. When shooting a moving subject, pressing the AF-ON button allows the camera to keep tracking the subject with AI Servo AF and the shutter release button allows the user to concentrate on timing their shots perfectly and not miss out on crucial moments.
A Great Movie Shooting Companion
On top of its advanced features for stills, the EOS 850D is able to record 4K UHD video in 23.98p/25p format for a cinematic feel and Full HD video in 59.94p/50p format. The 4K time-lapse movie function allows users to easily capture stunning day-to-night time-lapse movies of cityscapes in ultra-high resolution through a selection of pre-set scenes or simple manual settings.The EOS 850D also incorporates in-body electronic Image Stabilization to enable “Movie digital IS” for steady vlog or handheld movies. The 3-inch 1.04 million-dot Vari-angle touch panel LCD monitor makes it easy to shoot video from high or low angles. Users can expect seamless connectivity with Wi-Fi available on the camera for easy transfer of images to smartphones and laptops. Bluetooth Low Energy (BLE) is also available for remote shooting with smartphones through the Canon Camera Connect app.
SELPHY SQUARE QX10
Long-Lasting Quality Prints, Compact & Portable
The SELPHY SQUARE QX10 produces trendy square prints with an album storage lifespan of up to 100 years1. Using the dye-sublimation thermal print technology, the printed images will resemble a traditional photograph print with smooth tonal graduation and vibrant colours.The printing process finishes with a coat of special film that has a dual purpose - giving the photo a glossy finish and protecting it from water and dirt, making it smudge-free and fade-resistant. Users can be assured that the vivid memories will not fade over the years.1 Album storability predicted value calculated based on Digital Colour Photo Printer Stability Evaluation (JEITA CP-3901) standard, in 23ºC and 50% humidity.
Weighing merely 445g and only slightly bigger than your palm, the SELPHY SQUARE QX10 is a highly portable device, fitting easily into a handbag or backpack. With a built-in battery, you can print your memories anywhere and conveniently charge the device using a power bank. Sporting a minimalistic design and available in three stylish colours2 of white, pink, and black, the SELPHY SQUARE QX10 will complement your look as a fashionable accessory. Young families looking to capture, share and store precious moments of their little ones on-the-go will find the SELPHY SQUARE QX10 a fuss-free and ideal gadget to carry along. Avid travellers will also find the SELPHY SQUARE QX10 a handy companion to document their travel adventures and sharing moments with new-found friends.2 Product colour availability varies by country and region.
Hours of Fun and Easy Printing
Be it a special family gathering or a casual meet-up with friends, the SELPHY SQUARE QX10 encourages creative expression, with social media-friendly square-format peel-and-stick photos that are easy to print. With the SELPHY Photo Layout 2.0 app, users can experiment with a myriad of layouts to create a variety of designs on prints and stickers, which can be used to personalise everyday items – from laptops and mobile phone covers, to notebooks or even bedroom walls, the SELPHY SQUARE QX10 makes printing a joyful activity to look forward to.
Printing photos from your smartphone is a breeze with the SELPHY SQUARE QX10. Simply turn on Wi-Fi to connect to the SELPHY SQUARE QX10 and get started on printing your social media snaps. From selfies to enviable holiday pictures, the SELPHY SQUARE QX10 is your ideal companion for self-expression.
About Canon Marketing (Malaysia) Sdn. Bhd.
Canon is a global leader in photographic and digital imaging solutions. Canon Marketing (Malaysia) Sdn. Bhd. was established in 1987 to deliver products and services support to Malaysian users directly and through its nationwide channel partners. The parent company Canon Inc. has a global network of more than 300 companies and employs close to 200,000 people worldwide. It is dedicated to the advancement in technology and innovation and commits more than 8% of its total revenue each year to R&D. Canon is consistently one of the top few companies to earn the most number of patents over the last 20 years. As a Fortune Global 500 company, Canon is guided by its kyosei philosophy that focuses on living and working together for the common good.For more information, visit my.canon, or follow the official Facebook page at www.fb.com/CanonMalaysia and the official Instagram page @canonmalaysia.