Canon Unveils 2020 EOS Ambassadors and EOS Youth Ambassadors
SHAH ALAM, 7 MARCH 2020 – Canon Marketing (Malaysia) Sdn. Bhd. (“Canon”) announces the appointments of acclaimed photographers Asmady Ahmad, Andrew Koh, Bonnie Yap, Edwin Lay, Fazry Ismail, Glenn Guan, Grace Tan, Johnson Wee, M. Hamdan Ruhimin @ Adam R. Adzim and M. Safuan Salahudin as their 2020 EOS Ambassadors (EA). As for the 2020 EOS Youth Ambassadors (EYA), the lineup are Rhiannon K, Samuel Goh, Barathan Amuthan, Annice Lyn, Reuben Liu and Acacia Diana who were the incumbents since 2019.
Canon’s photography ambassador programme consists of the EOS Ambassador (EA) and EOS Youth Ambassador (EYA). The EYA programme was introduced in 2018 for EAs, as well as other professional photographers in their respective genres, to become workshop speakers, and to share their experience and knowledge to the upcoming generation of aspiring photographers during the first phase. This will eventually lead them to be mentors to the EYAs in the second phase of the programme. It was established for EAs and EYAs to share their skills and passions, empowering the photography community in Malaysia. It is Canon’s initiative and commitment to further cultivate the interest in photography among enthusiasts and professionals alike while working hand-in-hand with the advocates of the brand, in contributing to develop the local talents pool. It will further develop and enhance the skills and talents of EYAs in their goal to become professional photographers, and at the same time, serving as photography advocates and as influencers amongst their peers, with the potential of being EAs in the future.
The EOS Ambassador programme’s main objective is to increase awareness and relevancy of the Canon brand amongst semi-professional and professional photographers, and to strengthen the brand’s position as the choice amongst professionals. As advocates of the Canon brand, the EAs will promote and build affinity amongst other professionals within the photography industry. The EYAs will be promoting Canon to their peers and fellow photography enthusiasts. In addition to the opportunity to learn from a team of their peers, Canon believes that the new EAs and EYAs will make an impact on photography culture and preserve precious moments that matter the most to them and their generation. This programme not only creates a lasting connection between the ambassadors and the community, it also translates Canon products and features from something technical, into something artistic and powerful.
Albert Mah, Head of Imaging Communication Products Division at Canon Marketing Malaysia, explained that Canon is committed in providing a platform for photographers to come together, nurture their art and share their passion.
“The Canon EAs and EYAs were elected based on different levels of experience, their united passion in photography and their unique flare in photography skills. In line with Canon’s ‘kyosei’ philosophy to work in harmony for the common good, Canon continuously cultivates photography interest in the market. We believe it is necessary to arm those interested in photography - especially young enthusiasts - with skills and creativity in their passionate pursuit to become a professional photographer,” said Mah.
Canon is instilling the art and life of photography in a generation of mobile phone camera users. The ambassadors will also represent the Canon brand at various events and workshops throughout the country in order to reach out and encourage photography amongst Malaysians. It gives them a platform to share their passion, along with technical know-hows with fellow professionals and enthusiastic amateurs who wish to develop their skills in photography.
“Prospective candidates were thoroughly reviewed before we made the decision to select them to be a part of our EOS Ambassadors. Six youths had their appointments extended as Canon’s latest EOS Youth Ambassadors. The EAs will carry the mantle in telling their stories through their lenses. They come from very diverse backgrounds and are able to bring to life a wide selection of photography. As for the EYAs, we are hoping to inspire a culture of passionate youth in photography,” added Mah.
Canon Imaging Academy
Aside from the EOS programme, Canon has also established the Canon Imaging Academy (formerly known as EOS Academy Malaysia). The Academy provides opportunities for photography and videography enthusiasts to learn from and be inspired by some of Canon’s EAs and EYAs, such as Andrew Koh, who is an official trainer on the Academy. With a wide range of experiences and skills, some of the ambassadors, as well as professional trainers, will be able to share knowledge and current trends on photography, as well as skills and technical know-hows through the academy. The carefully curated workshops are open to photographers of all levels, ranging from amateurs to professionals. For professional photographers using Canon cameras and equipment, the Canon Professional Services (CPS) is an exclusive membership service that offers on-site imaging support at various high-profile events.
About Canon Marketing (Malaysia) Sdn. Bhd.
Canon is a global leader in photographic and digital imaging solutions. Canon Marketing (Malaysia) Sdn. Bhd. was established in 1987 to deliver products and services support to Malaysian users directly and through its nationwide channel partners. The parent company Canon Inc. has a global network of more than 300 companies and employs close to 200,000 people worldwide. It is dedicated to the advancement in technology and innovation and commits more than 8% of its total revenue each year to R&D. Canon is consistently one of the top few companies to earn the most number of patents over the last 20 years. As a Fortune Global 500 company, Canon is guided by its kyosei philosophy that focuses on living and working together for the common good.
For more information, visit my.canon, follow the Official Facebook page at www.fb.com/CanonMalaysia or Official Instagram @canonmalaysia.
Andrew’s first camera was a classic Canon camera. It was then, he picked up most of his photography and technical skills. He has dabbled in many commercial work for renowned brands. He is the co-founder of Thirty Three Production, a production company specialising in corporate and magazine shoots, with clients ranging from Gap Malaysia, Samsung, to Adidas, EcoWorld, Yves Rocher and more. Known for his minimalist wedding and commercial ad campaigns, he values facial expressions in a natural setting that truly reflects the emotions and moment in time. Plain and simple will best describe his style, with his favourite genre being black and white photography.
Asmady is based in the northern region. Being an avid Canon user, Asmady conducted many workshops and classes. He is also a two-time winner of Canon PhotoMarathon (CPM) Malaysia and was also one of the CPM 2018 judges. Being one of the top wedding and portrait photographers in his region, Asmady has been in the wedding and portrait photography business for almost 13 years.
This outspoken lady started her photography career back in 1990. Her 12-year stint with The Star publication enabled her to broaden her photography portfolio. Bonnie is best known for her indoor studio food shoots to entertainment, travel and fashion photography. This versatile photographer has also made a foray into video production. She has come a long way from a junior event photographer to a professional she is today.
From a humble beginning as a part-time wedding photographer back in 2006, Edwin now specialises in capturing moments, particularly of sports and adventure. He started covering corporate events in 2007, and through word-of-mouth and blogs, his skills became one that is sought after. This led him to pursue a full-time career as a photographer. 2009 saw him conducting workshops under the renowned Alvin Leong Academy, sharing his passion with budding photographers.
Fazry is a Malaysia Chief Photographer for European Pressphoto Agency (EPA). After graduating from UiTM with a degree in photography and creative imaging, he joined Malaysia’s English newspaper, The Star and online portal Malaysia Gazette before EPA. He has covered major events such as the mass protest in Hong Kong, the Winter Olympics in South Korea, the Summer Olympics in Brazil, the APEC Summit in Papua New Guinea, the Mecca Hajj in Saudi Arabia, the FIBA Basketball in China, the US-North Korea Summit in Vietnam, the China-Taiwan meeting in Singapore, as well as the Songkran Festival in Bangkok to name a few.
A photojournalist and assistant chief photographer with The Star, Glenn has an interest in action photography, having learnt the ropes whilst starting off as a nature photographer. He is a winner of multiple awards local and international awards, and is considered a veteran in global sports assignments.
Grace brings a wealth of storytelling experience from her background in film and television production, where her early works spanned award-winning TV programmes and full-feature films. Being a renowned photographer for over 10 years, Grace specialises in family and personal portraits under the brand Stories.My, and has worked with a number of high-profile personalities and celebrities. Grace is passionate about developing young people in a creative capacity and organises photography workshops as well.
Malaysian wedding photographer Johnson specialises in pre-wedding and engagement shoots. Upon entry into professional photography competitions for 4 and a half years, he raked up more than 300 international awards, including bring the first ever Asian photographer to score a perfect 100 points in WPPI competitions, winning the prestigious 2015 MPA Overseas Master Photographer of the Year, and being the SWPP 2017 20x16 Print Competition Overall Winner Grand Award. He is now the most awarded wedding photographer in Asia. As a Master of WPPI, a Fellow of the MPA (UK), he is also a veteran judge for various reputable photography associations. Johnson is also regularly invited for various photography events and seminars around the world.
M. Hamdan Ruhimin @ Adam R. Adzim
M. Hamdan Ruhimin @ Adam R. Adzim (or Adam) is a Sabahan-based photographer who specialises in fashion and portraiture photography. He has conducted various conceptual photography workshops throughout Sabah since 2012. To date, he has opened his own photo studio.
M. Safuan Salahudin
Mohd Safuan hails from Alor Setar. He started his photography career back in 2013 taking photos for official government events and major sporting events in the country. To date, he has won numerous photography competitions; namely PhotoMarathon (Asia, Malaysia, Singapore), Perlis Photo Fest, MBPJ Wonders of PJ Photohunt, Selfie GTR Photo Content and the GEMPAQ V6 Ipoh, to name a few. He was also the winner of the cable TB history channel reality show, the Photo Face Off Malaysia, and he has competed with other winners in the country in the final of Photo Face Off Asia.
Acacia Diana is an architectural graduate who started photography in 2014. To date, she has travelled to over 40 countries and enjoys capturing and sharing architectural, landscape and lifestyle photography from around the world. She curates visuals for renowned global brands and has worked with Microsoft, Starbucks, L’occitane and Vans. She also contributes work for tourism bodies, travel publications and various humanitarian NGOs, including Four Seasons Hotels, Turkish Tourism and Lebanon and Camps. Her works have been exhibited at multiple venues, including Galeri Petronas and the Shah Alam Convention Centre.
Former national figure skater turn documentary and sports photographer, Annice Lyn believes that the art of photography is able to articulate and transpose fragments of moments into timeless imagery. She is the first female photographer from Malaysia to be accredited for the XXIII Olympic Winter Games. Her work has been picked by the Associated Press, the Washington Post, USA Today, Yahoo, ABC News and various other news online platforms both locally and internationally. Annice was shortlisted for Southeast Asia Women of the Future 2020. She seeks to visually document mainly humanitarian interest, sports and visual artwork photography, and hopes to inspire young emerging creators and storytellers.
Barathan Amuthan is an acclaimed celebrity hairstylist and photographer. He was inspired by his father in becoming a photographer, and expands his works between Malaysia and India. The art of capturing memories in a click has always fascinated Barathen. His art has captural local festivals, international concerts and celebrity profiles. His love and knowledge for photography has inspired him to share with others who hold similar interests. Barathan also holds regular photography workshops.
Reuben Liu picked up his first camera in 2012 and has since been creating content. What started out as a nostalgic desire to document his university days slowly became a passion to tell stories, one frame at a time. In the day, Reuben leads a young creative team in a digital agency as an Assistant Group Head, and at night, he pursues his passion for storytelling under Roundtable Studios, a production and photography studio he founded. He aims to cultivate a culture of collaboration amongst creators in Malaysia through the #LEGGOSHOOT initiative which he started with another Canon EOS Youth Ambassador in 2018.
Rhiannon K. is a self-taught fine art conceptual photographer from Sabah, Malaysia, who ‘creates’ moments rather than capturing them. She began developing her skills in photography at the age of 13, exploring food, landscape and event photography. In the midst of building her personal style, she discovered her passion for conceptual portraiture and has never stopped since. Being a true believer that photography is an outlet of expression and a platform to share experiences, Rhiannon aspires to be an inspiration for youths to channel their inner thoughts through art, namely photography.