Canon Expands Cinema and Hybrid Ecosystem with New Camera and Lenses for Storytellers in Malaysia
Canon introduces the EOS C50 Cinema EOS camera, CN5x11 IAS T R1/P1 Cine-Servo lens and RF85mm f/1.4L VCM hybrid lens, to power the next generation of creators in Malaysia.
SHAH ALAM, 10 September 2025 – Canon Marketing Malaysia (“Canon”) today unveiled three powerful new additions to its imaging portfolio, designed to empower filmmakers, content creators, and production crews in Malaysia. The launch introduces:
- Canon EOS C50 Cinema EOS Camera – the smallest and most versatile Cinema EOS hybrid camera to date.
- Canon CN5x11 IAS T R1/P1 Cine-Servo Lens – Canon’s widest-ever Cine-Servo lens, built for both cinematic and broadcast environments.
- Canon RF85mm f/1.4L VCM Hybrid Lens – the first medium telephoto lens in Canon’s f/1.4 VCM hybrid prime series.
Together, these innovations expand Canon’s hybrid ecosystem, equipping creators with advanced tools for professional storytelling across fi lm, broadcast, and content creation.
“As the creative landscape continues to evolve, Canon is proud to support Malaysian storytellers with tools that combine performance, flexibility, and innovation,” said Masato Yoshiie, President and CEO of Canon Marketing Malaysia. “From hybrid lenses to professional cinema cameras, these additions empower creators to push boundaries and capture stories with uncompromising quality.”
Empowering Creativity with the EOS C50 Cinema EOS Camera
The Canon EOS C50 is the most compact Cinema EOS camera ever built, yet it houses a powerful 7K full-frame CMOS sensor and DIGIC DV 7 processor. Capable of 7K 60P RAW video recording, 4K 120P, and 32MP still photography, the EOS C50 bridges the gap between cinema and hybrid workflows. The camera introduces open gate recording, unlocking the entire sensor area for maximum flexibility in post-production, enabling reframing for horizontal, vertical, or square formats from the same footage—ideal for both cinematic productions and social media content.
Its Simultaneous Crop Recording further streamlines production by capturing full-frame and cropped content simultaneously. Built for agility, the EOS C50 features a modular design, detachable handle with dual XLR inputs, and extensive rigging options, making it suitable for large productions and fast-paced shoots alike.
CN5x11 IAS T R1/P1 Cine-Servo Lens: The Widest in Canon’s Lineup
Expanding Canon’s professional cinema lens range, the Canon CN5x11 IAS T R1/P1 Cine-Servo offers an ultra-wide 11mm focal length and 100-degree angle of view—the widest Cine-Servo lens Canon has ever built.
At just 3kg, it is lightweight enough for shoulder-mounted use, gimbals, cranes, or robotics, while delivering 8K HDR optical performance with an 11-blade iris for cinematic results.
The CN5x11 IAS T R1/P1 comes with a removable e-Xs V Digital Drive Unit, providing precise servo control, responsive iris handling, and advanced metadata output. Available in both RF and PL mount, it supports Cooke /i Technology™, ZEISS eXtended Data™, and Canon’s Dual Pixel CMOS AF, making it ideal for cinema, live broadcast, and virtual production environments.
RF85mm f/1.4L VCM Hybrid Lens: Intimate Narratives in a Compact Design
The Canon RF85mm f/1.4L VCM is the first medium telephoto lens in Canon’s f/1.4 VCM hybrid prime series, joining the 20mm, 24mm, 35mm, and 50mm VCM lenses. With an 85mm focal length, it delivers the classic portrait perspective—perfect for close-ups, detail shots, and intimate storytelling.
Despite its professional-grade optics and bright f/1.4 aperture, the RF85mm f/1.4L VCM is 30% lighter than its EF-mount predecessor, weighing only 636g. Filmmakers and photographers can enjoy seamless transitions thanks to its clickless iris ring, focus breathing suppression, and robust weather-sealed design. The lens is also coated with Canon’s Air Sphere Coating (ASC) to reduce fl are and ghosting for superior image quality.
“These new launches refl ect Canon’s deep understanding of the diverse needs of today’s creators and production teams,” added Edward Chang, Head of Image Communication Business Division at Canon Marketing Malaysia. “Whether it’s cinematic filmmaking, dynamic live broadcasting, or intimate hybrid storytelling, we aim to give Malaysian creators the freedom to express their vision without limits.”
Pricing & Availability
The Canon EOS C50 Cinema EOS Camera, RF85mm f/1.4L VCM Hybrid Lens, and CN5x11 IAS T R1/P1 Cine-Servo Lens will be available in Malaysia soon. Pricing and detailed availability will be announced at a later date.
For more information about Canon’s latest imaging solutions, please visit https://my.canon/en/consumer/products.
About Canon Marketing (Malaysia) Sdn. Bhd.
Canon is a global leader in photographic and digital imaging solutions. Established in 1987, Canon Marketing (Malaysia) Sdn. Bhd. serves Malaysian users directly and through nationwide channel partners. The parent company Canon Inc. has a global network of over 300 companies and a workforce exceeding 169,000 worldwide, under which we are committed to driving technological advancement and fostering innovation. Our business slogan, ‘Business Can Be Simple,’ reflects our dedication to simplifying workflows and providing user-friendly solutions for businesses. Canon is guided by our Kyosei philosophy, which emphasises living and working together for the common good. For further information, please visit my.canon or connect with us on our official Facebook, Instagram, TikTok, and LinkedIn pages.
