Canon Elevates Visual Possibilities with An Innovative New Lens
Think out of the box with the RF28-70mm f/2.8 IS STM, a lens that inspires one’s imagination
SHAH ALAM, 12 September 2024– Canon today announced the RF28-70mm f/2.8 IS STM, a new RF mount lens for the EOS R mirrorless camera system that will take imaging possibilities into a new dimension. As a bright f/2.8 constant aperture standard zoom lens, the RF28-70mm f/2.8 IS STM opens accessibility to more users, being Canon’s first non-professional-grade lens of its kind.
"By harnessing the full potential of the RF mount, we’ve created the RF28-70mm f/2.8 IS STM, signalling a new chapter for RF lenses with its blend of a wide, constant aperture and a highly portable form. The opportunities ahead are boundless, and we’re committed to innovating further to ensure a lens for every photographer’s needs," said Edward Chang, Head of the Image Communication Business Division at Canon.
Redefining Versatility
A constant aperture zoom lens is one of the most versatile types of lenses available. With its bright f/2.8 maximum aperture and compact, lightweight portability, the RF28-70mm f/2.8 IS STM offers even more versatility. Users can freeze their precious moments in low light and achieve dreamy shallow focus (bokeh) effects, regardless if they are shooting glittery urban scenes at the 28mm wide end or taking close-up beauty shots at 70mm. When paired with APS-C cameras, it transforms into a standard zoom ideal for daily scenes, products, and portraits, with a full-frame equivalent effective focal range of 44.8mm to 112mm.
The versatility is boosted with a powerful built-in Optical Image Stabilizer, which helps users achieve sharp, steady images even when using shutter speeds up to 5.5 stops slower on cameras with no In-Body Image Stabilizer (In-Body IS) like the EOS R8, and up to 7.5 stops slower on cameras that do, like the EOS R6 Mark II. Movie Digital IS during video shooting is also supported, allowing users to record smooth, steady handheld footage even without a tripod or gimbal.
While the combination of a bright constant aperture with zoom capabilities is usually associated with larger professional-grade lenses, the RF28-70mm f/2.8 IS STM dispels that notion. At approximately 9.22cm long when fully retracted and weighing approximately 495g, it is smaller and 45% lighter than its closest professional-grade counterpart (RF24-70mm f/2.8L IS USM), making it travel-friendly. Despite not being an L-series lens, the RF28-70mm f/2.8 IS STM boasts weather-sealing1, the same level of durability and shock resistance, and an excellent image quality that far exceeds that of a kit lens, thanks to Canon’s advanced optical design technology.
1Weather-sealing is not at the same level as L-series lenses.
PRODUCT SPECIFICATIONS
| Lens | RF28-70mm f/2.8 IS STM |
| Focal Length | 28-70 mm |
| Maximum Aperture | f/2.8 |
| Minimum Focusing Distance (m) | 0.27 / 0.89 (AF, f=28mm) 0.24 / 0.79 (MF, f=28mm) |
| Maximum Magnification | 0.24x (f=70 mm) |
| Lens Construction | 15 elements in 12 groups |
| Filter Size Diameter | Ø67mm |
| Aperture Blades | 9 |
| IS (CIPA Standard Correction Effect) | Yes (up to 5.5 stops) |
| Coordinated Control IS (With IBIS equipped Camera) | Yes (up to 7.5 stops) |
| Maximum Diameter and length | approx. 76.5 mm × 92.2 mm |
| Weight (g) (Approx.) | 495 |
About Canon Marketing (Malaysia) Sdn. Bhd.
Canon is a global leader in photographic and digital imaging solutions. Established in 1987, Canon Marketing (Malaysia) Sdn. Bhd. serves Malaysian users directly and through nationwide channel partners. The parent company Canon Inc. has a global network of over 300 companies and a workforce exceeding 169,000 worldwide, under which we are committed to driving technological advancement and fostering innovation. Our business slogan, ‘Business Can Be Simple,’ reflects our dedication to simplifying workflows and providing user-friendly solutions for businesses. Canon is guided by our Kyosei philosophy, which emphasises living and working together for the common good. For further information, please visit my.canon or connect with us on our official Facebook, Instagram, TikTok, and LinkedIn pages.
