Canon Celebrates 23rd Consecutive Year of No. 1 Share of Global Interchangeable-lens Digital Camera Market

Canon Celebrates 23rd Consecutive Year of No. 1 Share of Global Interchangeable-lens Digital Camera Market

SHAH ALAM, 24 February 2026 – Canon Inc. announced today that the company’s interchangeable-lens digital cameras (digital SLR and mirrorless cameras) have maintained the No. 1 share^[1]  of the global market for 23 consecutive years from 2003 through 2025.

Canon’s EOS series of interchangeable‑lens digital cameras is an imaging system based on the basic concept of “Speed, Comfort, and High Image Quality,” for which the company has developed proprietary key components, including CMOS image sensors, the DIGIC image processors, and interchangeable lenses.

Putting together a wide‑ranging product lineup—from high‑performance flagship models that are highly trusted by professionals to entry‑level models that allow users to enjoy full‑scale shooting with easy operation, as well as a rich selection of 113^[2]  RF and EF lenses that enable a wealth of creative expression—Canon continues to support the diverse needs of customers.

During the dawn of digital SLR cameras, Canon introduced its breakthrough EOS Digital Rebel / EOS 300D / EOS Kiss Digital (product name varies by region) in September 2003. By launching this groundbreaking camera, which was competitively priced and featured a compact, lightweight design, Canon spurred growth in the digital SLR market, capturing the top share of the global market and heralding the age of digital SLR cameras.

Canon has since continued to introduce innovative products, including the professional model EOS-1D series, as well as the EOS 5D series, which played a leading role in popularising video recording with digital SLR cameras.

In October 2018, the company launched the EOS R System, which further expands the boundaries of visual expression, followed by the full‑frame mirrorless EOS R5—the world’s first^[3]  camera to feature 8K video recording, released in July 2020, and the flagship EOS R1, released in November 2024, which combines advanced autofocus performance, high image quality, and high reliability to meet the demanding needs of professionals. Canon continues to pursue new possibilities in imaging expression.

In 2025, Canon expanded the EOS R System even further by releasing the APS‑C mirrorless EOS R50 V (May 2025), the first model in the new EOS V series that offers creative video functions, along with the full‑frame mirrorless EOS R6 Mark III (November 2025), which condenses excellent shooting performance into a single camera to meet the wide‑ranging needs of advanced amateur users.

In addition, Canon released seven models of RF lenses^[4]  in 2025. Through these continued efforts to enhance the EOS R System, Canon secured the No. 1 global market share for interchangeable‑lens digital cameras for the 23rd consecutive year since 2003.

Going forward, Canon will continue to refine its proprietary imaging technologies while bringing fulfilment and excitement to people’s daily lives as well as promoting the spread of photo and video culture by providing products, services, and solutions that meet its customers’ diverse needs. 

About Canon Marketing (Malaysia) Sdn. Bhd. 

Canon is a global leader in photographic and digital imaging solutions. Canon Marketing (Malaysia) Sdn. Bhd. was established in 1987 to provide products and service support directly to Malaysian users and through a nationwide network of channel partners. Its parent company, Canon Inc., operates a global network of over 300 companies and employs approximately 165,000 people worldwide. Guided by the Kyosei philosophy—living and working together for the common good—Canon remains committed to innovation and community. For more information, visit my.canon, or follow us on our official social media pages. 

^[1]Based on a Canon survey 

^[2]Types of lenses sold vary according to each market. Includes 4 types of extenders. Among lenses announced as of February 24, 2026.

^[3]Among digital interchangeable‑lens cameras released prior to July 8, 2020. Based on a Canon survey.

^[4]RF lenses released in 2025 (including RF Cinema lenses) are: RF16‑28mm F2.8 IS STM (February 2025), RF20mm F1.4 L VCM (April 2025), RF75‑300mm F4‑5.6 (May 2025), RF‑S14‑30mm F4‑6.3 IS STM PZ (July 2025), RF85mm F1.4 L VCM (September 2025), CN5×11 IAS T/R1 (November 2025), RF45mm F1.2 STM (November 2025)—for a total of seven models