Canon Presents Sofyank’s Debut Raya Short Film “Kasih Yang Tidak Bergema”

Canon Presents Sofyank’s Debut Raya Short Film “Kasih Yang Tidak Bergema”

SHAH ALAM, 19 March 2026 – Canon Marketing Malaysia (“Canon”) is proud to present “Kasih Yang Tidak Bergema”, a Raya short film marking the directorial debut of Sofyank, one of Malaysia's innovative content creators. The film explores the themes of family, sacrifice, and the silent expressions of love, offering a heartfelt narrative that resonates with the true spirit of Raya.

This project reflects Canon’s commitment to nurturing local talent and empowering creators to produce visual storytelling that resonates with audiences and inspires. The collaboration with Sofyank highlights the brand’s role in advancing Malaysia’s creative industry by providing filmmakers with the tools they need to craft cinematic works that truly stand out.

Edward Chang, Head of Canon Marketing Malaysia’s Image Communication Business Division, said, "Canon has always believed in empowering local creators to push boundaries and tell compelling stories. Supporting Sofyank’s directorial debut is an exciting extension of our ongoing efforts to nurture and elevate Malaysian talent. This project aligns perfectly with our Kyosei philosophy, which focuses on bringing people together through shared creativity."    

For the first time, Sofyank trades the spotlight for the director’s chair, taking on the challenge of directing a cast of actors and shaping a story driven by emotion rather than spectacle. This shift marks a significant evolution in his creative journey, showcasing a different side of his storytelling capabilities.

Known for his exceptional visual storytelling and VFX-driven content, Sofyank has built a strong following across digital platforms. His transition from digital creator to filmmaker marks a major milestone in his career. Recently elevated from Canon EOS Master to EOS Filmmaker, Sofyank’s new role enables him to further explore narrative filmmaking, providing him with creative tools to express deeper, more complex emotions in his work.

“Directing ‘Kasih Yang Tidak Bergema’ has been a significant milestone for me. It allowed me to explore more profound narratives and grow as a filmmaker,” said Sofyank. “I’m grateful for Canon’s support in this journey and for giving me the tools to take this next step in my creative exploration.” 

At the core of “Kasih Yang Tidak Bergema” is a deeply moving exploration of a mother’s love, not always shown through words or gestures, but expressed through sacrifice, prayers, and silence. The film tells the story of a mother whose quiet sacrifices go unrecognised by her child until the truth is revealed. Through these everyday acts, Sofyank’s film reminds us that the most profound expressions of love are often conveyed in silence, through small, unnoticed acts that define family bonds.  

The film was shot using Canon EOS C50, demonstrating how Canon’s imaging technology empowers filmmakers to achieve professional, cinematic visuals. These cameras allow creators like Sofyank to capture the emotional depth and visual brilliance required to bring the story’s full impact to life.

Canon’s continued commitment to nurturing local talent goes beyond providing cutting-edge technology. Through initiatives like this, the brand opens doors for Malaysian storytellers to bring their unique perspectives to life, helping them reach global audiences and impact the creative landscape.

Watch the full film here.

Watch the behind-the-scenes here.

About Canon Marketing Malaysia Sdn. Bhd. 

Canon is a global leader in photographic and digital imaging solutions. Canon Marketing (Malaysia) Sdn. Bhd. was established in 1987 to provide products and service support directly to Malaysian users and through a nationwide network of channel partners. Its parent company, Canon Inc., operates a global network of over 300 companies and employs approximately 165,000 people worldwide. Guided by the Kyosei philosophy—living and working together for the common good—Canon remains committed to innovation and community. For more information, visit my.canon, or follow us on our official social media pages.