Canon Embraces Environmental Stewardship as Outdoor Festival 2023’s Official Imaging Partner
SHAH ALAM, 16 June 2023 - Canon Marketing Malaysia ("Canon"), a leading provider of imaging technology, announced its partnership as the Official Imaging Partner and printing sponsor for the Outdoor Festival 2023 (ODF23) from 16-18 June, held at the eco-conscious Resort Tasik Raban, Lenggong.
The opening of the ODF23 was graced by Tuan Mohd Amzari bin Mohd Arzami, the Yang Dipertua Majlis Daerah Lenggong. In attendance were participants that hailed from around Malaysia, as well as local residents and communities alike.
The ODF23 was an outdoor adventure festival jam-packed with activities that range from camping, kayaking, and archery, to workshops, sharing sessions, and music performances. This event followed the success of the Outdoor Festival launched in 2022, which saw more than 1000 participants from all over Malaysia in attendance last year. This three-day event was themed “Unplug & Reconnect” this year and endeavours to motivate individuals to rediscover their connection with nature and actively participate in safeguarding our planet.
Sharing ODF23’s vision in environmental stewardship was Canon, the Official Imaging Partner for the festival. In an exclusive experiential showcase, Canon invited a small group of participants to test out Canon’s latest EOS R-series and PowerShot V10 cameras as part of its efforts to foster the love for photography and videography among young Malaysians. They also got to experience Canon's holistic ecosystem which integrates cameras and printers to work seamlessly together. The festival grounds were also adorned with banners sponsored by Canon, which showcased the capabilities of their Colorado 1650 large-format printer which utilises fit-for-outdoor eco-solvent inks.
Under the guiding principle of "Imaging for Good”, the company strives to create a better and sustainable society, where equal opportunities abound and smiles are both created and captured wherever the company operates for moments that matter. By aligning its actions with its corporate philosophy, Canon is taking proactive measures to promote sustainable environmental practices as outlined in the United Nations' Sustainable Development Goals (SDGs) that are integral to long-term progress and foster positive change.
Hunter Zhang, Director of Image Communication Business Division at Canon Marketing Malaysia, expressed his enthusiasm for the ODF23, stating, "Canon upholds its corporate philosophy of ‘Kyosei’, meaning to live and work together for the common good. We are thrilled to be the Official Imaging Partner for ODF23 and hope to instill a passion for the art of photography and videography among young Malaysians with our latest EOS R-series cameras and PowerShot V10. Let's create and capture the moments that truly matter together," added Zhang.
With a steadfast dedication to becoming a sustainable global imaging and technology name, Canon has consistently advocated for sustainable business practices and environmental conservation.
For more information about Canon’s products, environmental initiatives, and upcoming events, please visit https://my.canon/en/consumer.
Follow for more details and information about the Outdoor Festival 2023;
Instagram & Twitter : @outdoorfestmy
Facebook : facebook.com/outdoorfestmy
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About Canon Marketing (Malaysia) Sdn. Bhd.
Canon is a global leader in photographic and digital imaging solutions. Canon Marketing (Malaysia) Sdn. Bhd. was established in 1987 to deliver products and services support to Malaysian users directly and through its nationwide channel partners. The parent company Canon Inc. has a global network of more than 300 companies and employs about 180,000 people worldwide. It is dedicated to the advancement in technology and innovation and committed more than 8% of net sales to R&D expenses in 2021. Under the slogan “Business Can Be Simple”, Canon aims to reduce complexity by simplifying workflows and empowering customers with effective and easy-to-use solutions. As a Fortune Global 500 company, Canon is guided by its Kyosei philosophy that focuses on living and working together for the common good. For more information, visit my.canon, or follow the Official Facebook and the Instagram pages.