Canon Partners with Tourism Perak for 'Visit Perak Year 2024' Campaign
IPOH, December 22 2023 – Canon Marketing Malaysia ("Canon"), a renowned leader in camera technology and imaging solutions, proudly announces the signing of a Memorandum of Understanding (MOU) with Tourism Perak Management Berhad (“TPMB”), witnessed by YB Loh Sze Yee, State Exco Tourism, Industry, Investment & Corridor Development Of Perak, to join forces for the upcoming “Visit Perak Year 2024” campaign. This strategic collaboration aims to bolster Perak's tourism industry and leverage Canon's imaging solutions to draw visitors, both domestic and foreign, to Perak and promote it as a premier destination.
Canon will play a pivotal role as the strategic partner and sponsor for TPMB's “Visit Perak Year 2024” campaign, united by the mutual goal to revitalise Perak’s tourism industry and establish it as the foremost destination in Malaysia for heritage- and nature-based experiences and touring holidays.
The MOU will see Canon closely collaborating with TPMB, leveraging Canon’s expansive reach to actively engage potential travellers. The partnership extends beyond mere sponsorship, encompassing collaborations on workshops, competitions, and the provision of Canon cameras as prizes for upcoming competitions and for TPMB’s use.
Shunji Yoshikai, President and CEO of Canon Marketing Malaysia, stated, "We are eager to work hand-in-hand with TPMB to showcase Perak's charm and allure to the world. The signing of the MOA embodies our corporate philosophy of ‘Kyosei’, which emphasises living and working harmoniously for the common good. It is through collaborative efforts that we strive to not only showcase the beauty of Perak but also to contribute positively to the communities and environments we touch upon."
Nurmalis Musa, Chief Executive Officer of Tourism Perak Management Berhad, shared her thoughts on the collaboration, saying, "This collaboration signifies a unified effort to promote Perak's beauty. Together with Canon, we aim to captivate audiences worldwide and invite travellers to experience the treasures Perak has to offer."
The MOU, spanning 12 months, is a commitment to mutual growth and the promotion of Perak's rich tourism portfolio. To stimulate creativity and engagement, Canon and TPMB will co-host photography and videography competitions, along with tailor-made workshops for Perak's industry participants. These initiatives aim to illuminate Perak's captivating narrative through visual storytelling, fostering a deeper appreciation of its diverse cultural heritage and captivating attractions.
By unifying innovation with the art of storytelling, this collaboration seeks to highlight Perak's cultural and natural wonders, inviting the world to discover and cherish the uniqueness that Perak carries. The alliance between Canon and TPMB marks a strategic stride in rejuvenating the state's tourism sector and beckons explorers to discover Perak's hidden gems.
To find out more about Canon’s upcoming workshops, events, and competitions related to the 'Visit Perak Year 2024' campaign, please visit my.canon or follow Canon Malaysia’s official Facebook and Instagram pages.
About Canon Marketing (Malaysia) Sdn. Bhd.
Canon is a global leader in photographic and digital imaging solutions. Canon Marketing (Malaysia) Sdn. Bhd. was established in 1987 to deliver products and services support to Malaysian users directly and through its nationwide channel partners. The parent company Canon Inc. has a global network of more than 300 companies and employs about 180,000 people worldwide. It is dedicated to the advancement in technology and innovation and committed more than 8% of net sales to R&D expenses in 2021. Under the slogan “Business Can Be Simple”, Canon aims to reduce complexity by simplifying workflows and empowering customers with effective and easy-to-use solutions. As a Fortune Global 500 company, Canon is guided by its Kyosei philosophy which focuses on living and working together for the common good. For more information, visit my.canon, or follow the Official Facebook and Instagram pages.
About Tourism Perak Management Berhad (TPMB).
Tourism Perak Management Berhad is a government-linked company, fully funded by the state of Perak, with the mandate to promote the tourism sector within the state. TPMB serves as the primary manager of state tourism and is responsible for the promotion and the provision of strategies, facilities, infrastructure, artistic and logistical support, and technological resources aimed at enhancing tourism. TPMB is also tasked with fostering, developing, and improving state tourism. TPMB’s objective is to make the Tourism Industry in the State of Perak rapidly grow and to become the second-highest contributor to Perak’s GDP by providing the best infrastructure and products, promotional activity and tourism programs in a systematic, integrated, and effective way based on nature and heritage.