Canon Secures Gold at the 2023 Putra Brand Awards
Sustaining a legacy of delighting Malaysians throughout the years.
KUALA LUMPUR, 24 January 2024 - Canon Marketing Malaysia (“Canon”) has won another Gold award at the Putra Brand Awards this year in the Cameras, IT, and Office and Business Equipment category! For the 13th consecutive year, Canon remains the people's choice as an unbeatable industry leader, highlighting the company’s commitment to excellence in photographic and digital imaging solutions.
The award ceremony was held on 19 January at One World Hotel, Petaling Jaya. The Putra Brand Awards stands as the only brand accolade in Malaysia that is determined by consumer votes. This year, over 11,000 votes were cast across 24 different product and service categories for nominees of leading brands from various industries.
Canon's impressive 13-year winning streak at the Putra Brand Awards emphasises the company's unwavering commitment to excellence, as evidenced by its position as a perennial favourite among Malaysian consumers since 2011. This spotlights the company’s sustained dedication to excellence with its wide range of products which include cameras, printers, multi-function devices and various business solutions, and affirms Canon’s status as an influential industry leader.
Canon’s popularity among consumers is also reflected in its key market achievements last year as it was ranked “No.1 for Market Share in Overall Laser Copier Based MFP in Malaysia1”, “No.1 Mirrorless Camera Brand in Malaysia2”, and the “No. 1 Printer in Malaysia3,' maintaining its stronghold in Inkjet and Laser printers since 1996 and 2016 respectively.
Masato Yoshiie, President and CEO of Canon Marketing Malaysia, extends his sincere appreciation, remarking, "We are truly honoured by the recognition bestowed upon us by Malaysian consumers. This accolade serves as a testament to our unwavering commitment to providing innovative solutions that enhance user experiences throughout our extensive lineup of top-tier products, including cameras, printers, and office equipment. It perfectly resonates with our guiding principle embodied in the slogan 'Delighting You Always' - underscoring Canon's relentless pursuit of excellence and unwavering dedication to customer satisfaction.”
The Putra Brand Awards was launched in 2010 by the Association of Accredited Advertising Agents Malaysia (4As) in collaboration with Malaysia’s Most Valuable Brands (MMVB). Voting took place over an eight-week period from September to October 2023, with the responses captured by research company Ipsos and the results endorsed by the PBA board of governors which include Datuk Mohd Mustafa Abdul Aziz Matrade Chief Executive Officer; Tan Sri Vincent Lee, honorary life president of 4As; among other heads of media groups and advertiser associations.
Canon's gold celebration is more than a momentary triumph, the accolade signifies a decades-long legacy of trust and quality. Looking forward, Canon remains unwavering in its commitment to innovation, quality, and customer satisfaction, solidifying its position as a trailblazer in the photography and digital imaging solutions landscape.
About Canon Marketing (Malaysia) Sdn. Bhd.
Canon is a global leader in photographic and digital imaging solutions. Canon Marketing (Malaysia) Sdn. Bhd. was established in 1987 to deliver products and services support to Malaysian users directly and through its nationwide channel partners. The parent company Canon Inc. has a global network of more than 300 companies and employs about 180,000 people worldwide. It is dedicated to the advancement in technology and innovation and committed more than 8% of net sales to R&D expenses in 2021. Under the slogan “Business Can Be Simple”, Canon aims to reduce complexity by simplifying workflows and empowering customers with effective and easy-to-use solutions. As a Fortune Global 500 company, Canon is guided by its Kyosei philosophy that focuses on living and working together for the common good. For more information, visit my.canon, or follow the Official Facebook and the Instagram pages.
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1 Based on IDC Worldwide Quarterly Hardcopy Peripherals Tracker 2023 Q3.
2 Based on Canon's survey.
3Canon is No.1 for Inkjet Printer in Malaysia for 27 Consecutive years since 1996 and No.1 for Laser Printer in Malaysia for 7 Consecutive years since 2016 according to the IDC Worldwide Quarterly Hardcopy Peripherals Tracker, 2023 Q3.
